Jon Latta was born and raised in Boise, Idaho. After graduating, he attended college and began working for his family’s business in Denver, Colorado. After relocating to the Phoenix, Arizona area, Jon started his career in the insurance business in 1999. He started out with Liberty Mutual and soon fell in love with his profession. With his dedication to helping clients save money, he quickly made great accomplishments. In the year that Jon was with Liberty Mutual, he was awarded the Liberty Leaders award four consecutive times.

From Liberty Mutual, Jon went on to be a captive agent with Country Insurance and Financial Services. Again with the desire of helping his clients with all their insurance needs, he made Allstar in 2001. A little more than four years as a captive agent, being very driven, Jon knew the next step for him and his clients, was to venture out on to new beginnings. The birth of Arizona Premier Insurance Agency came in 2004.

Jon and his business partner started up their own business, Arizona Premier Insurance Agency. The goal was to provide risk management services to the Arizona residents with higher expectations of client services and long term relationships. As a full service independent agency, Arizona Premier represents top rated regional and national insurance carriers. Throughout the years the agency has provided clients with the service they can depend on. Again with Jon’s dedication to knowledge and service, it has translated into cost effective and efficient insurance programs provided for his clients. This allows all clients to focus on their family and business needs without insurance interruptions. Jon is a strong believer in continuing education and self improvement and has received several professional designations while running and operating Arizona Premier. In 2005 he accomplished the MetLife Leaders Conference, the MetLife Peak Performers in 2006 and in 2011 the Progressive’s Signature Agent.

Jon expanded in 2006, when Latta LLC was created, which is now JNL Insurance Services. JNL was established and geared towards a specific place for his clientele to reach out to him directly. He also wanted to ensure that all clientele, their family and friends were aware that great service and great rates were available to them.

Growing the exceptional knowledge, service and insurance needs to clientele in another state, in 2010, Jon went back to his roots and opened Idaho Premier Insurance Agency under the Arizona Premier Insurance Agency umbrella.

Over the years Jon has developed a loyal book of business with diverse clientele. He is dedicated to building long term relationships of trust, professionalism and friendships. Jon’s background in the insurance profession and business management has led him to this.

Aside from work in late 2007, Jon married his wife Nicole in Gilbert, Arizona. Jon and his wife proudly welcomed their son, Tristan into the world in November 2010. Jon and his family enjoy spending time together doing their hobbies. He and his wife Nicole have trained and competed in a Triathlon. They enjoy hiking, biking, football, softball, camping, boating and pretty much any outdoor activities.

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